It goes without saying that your goal, as an SEO expert, is make your website reach the top of this list. Higher rankings equals more organic traffic – people you can convert at a later stage, and boost the overall ROI of your SEO strategy.
Sounds like the dream, right? But if you’re feeling disheartened with the keyword ranking check you just ran, don’t panic.
9 Effective SEO Techniques to Drive Organic Traffic in 2019
1.Improve User Experience Across Your Entire Website
Let’s kick things off with a brief explanation of what Google is here to do. Just like any search engine, they want to show the best results for a user’s query, and if they’re greeting users with a list of irrelevant, low-quality results, they won’t use them again. By the way, Google does this very well, which is why they’re the largest search engine in the world – by far.
You’ll need to think about that constant desire to show the best results when you’re optimizing your website for SEO. Why? The answer is simple: If your site isn’t high-quality enough, you’ll have a tough job ranking for your target keywords.
Nobody wants to land on a spammy website that takes years to load, right? That’s bound to lead to a high bounce rate. And although Google hasn’t officially declared it, there is evidence to suggest that the search engine giant does reward sites that have low bounce rates with higher page ranking:
2.Optimize for Voice Search
Did you know that 50% of all searches will be conducted by voice by next year?
That’s right: Half of all the people heading to Google aren’t typing their queries – they’re using a voice-assisted device to do the job for them.
If you think that’s not something you’ll need to factor into your SEO strategy, you’re wrong. Voice searchers have different habits than text searchers, and the devices they’re using (whether that’s an Amazon Alexa, Siri or Google Home) take data from SERPs to replay information from the featured snippet box back as their answer.
3.Focus on Topic Clusters Instead of Keywords
Google is evolving – and so is its algorithm. Its objective now is to understand the intention of its users: what they expect, what they’re looking for and, more specifically, what search results would best help answer their query.
4.Longer Content Equals Higher Ranking—Usually
A recent study by Backlinko concluded that the longer the content, the higher the likelihood of its ranking at the top of the SERPs:
However, writing 2,000+ words for every blog post is not for everyone. It’s an intensive and time-consuming process – but most of all, sometimes it’s not necessary. Remember what we said about satisfying user intent?
Some search queries are by people who aren’t looking to digest a lengthy blog post. Their answer could be a matter of words or a few paragraphs, so the other 1,500+ words you’re pressuring yourself to create might be a total waste of time and energy.
5.Conquer Video with YouTube SEO
YouTube videos rank in the top 10 of Google search far more often than any other type of video. And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month – surpassing Bing, Yahoo, and AOL combined.
Most SEOers forget about YouTube when they think of search engines. But if you’re smart, have a knack for creating engaging videos, and have the time to invest into optimizing each video for YouTube SEO, there’s no reason you can’t build a huge audience on that platform. One YouTuber doubled their traffic with the same content after implementing YouTube SEO.